Benefits of Boosting an Event

Boosting an event on a Yodel calendar plug-in is a powerful way to increase visibility, drive more engagement, and help events stand out across the calendar experience. When an event is boosted, it receives multiple placement advantages that significantly expand its reach.

Enhanced Event Card Visibility

When an event is boosted, the event card within the calendar is visually enhanced.

• The event card doubles in size
• Additional event details are displayed directly on the card
• The listing stands out more prominently compared to standard events

This expanded format helps users quickly notice and engage with boosted events while browsing the calendar.

 

Featured Events Placement

Boosted events are also included in the Featured Events row at the top of the calendar.

This premium placement ensures:

• Increased visibility immediately upon entering the calendar
• Priority exposure above standard event listings
• Higher likelihood of user engagement and clicks

Inclusion in Weekly Featured Email (If Enabled)

If the calendar has Yodel’s Subscribe feature enabled, boosted events are also included in the weekly featured email sent out on Sundays.

This means:

• The event is highlighted in a curated weekly roundup
• Subscribers receive direct promotion in their inbox
• Events reach users even outside of the calendar experience

Why Boosting Works

Boosting is designed to amplify reach across multiple touchpoints at once:

• Larger, more engaging event cards
• Placement in high-visibility featured sections
• Optional inclusion in weekly subscriber emails

Together, these benefits help increase awareness, improve attendance, and drive stronger event performance.

Final Thought

Event boosting is one of the most effective ways to ensure your event stands out. By combining enhanced visibility within the calendar and optional email promotion, boosted events consistently receive more attention and engagement from users.