Email Templates for Promoting Advertisement on the Calendar

Use the email templates below to help announce and promote the new advertising opportunities available on your calendar. These templates can be customized for local businesses, event organizers, sponsors, or community partners and are designed to make it easy to share the value and benefits of promotional placements within your calendar experience.

Outreach Email #1 – Local Businesses

Subject: New Opportunity to Promote Your Business Locally

Hi [First Name],

We’re excited to announce new promotional opportunities through our {community event calendar}.

Businesses can now increase visibility by promoting themselves directly within the calendar experience, helping reach local residents and visitors actively searching for things to do.

If you’re interested in learning more about featured placements and promotional opportunities, we’d love to connect.

[Contact Information]

Outreach Email #2 – Local Businesses

Subject: Put your business in front of locals already planning where to go

Hi [First Name],

Our event calendar is now one of the most visited and highest-engagement pages on our site.

People don’t just browse it — they use it to decide where to go, what to do, and what to spend locally.

Your customers are already there.

You can now purchase ads for a nominal fee directly on our website.

This isn’t broad awareness advertising. It’s intent-based visibility at the exact moment decisions are being made.

If helpful, I can show you what placements look like and what other local businesses are getting.

Open to a quick look?

Best, 
[Your Name]

Outreach Email #3 – Local Businesses

Subject: Your customers are already here

Hi [First Name],

Our website’s event calendar is consistently one of the top 3 most visited pages on our site, and people spend a lot of time there actively planning their local outings.

We’ve now opened up limited ad placements for local businesses on the event calendar!

If your goal is to stay top-of-mind when people are deciding where to eat, shop, or go out -this is one of the highest-intent placements you can get locally.

Happy to share details if you’re interested. Or, if it’s easier, simply head to {our calendar} to purchase an ad now.

Sincerely,

[Your Name]